I have been so impressed lately when I've gone into Urban Outfitters to look at their polishes. They really have a great selection of unique pretties. In fact, last time I was there it took some restraint not to buy any. This was after my Christmas shopping, so I really did not have money to splurge on more polish. I got this one back in summer and it's a great purple!
*I had to adjust the color on this photo to accurately depict the purple. My camera turns red-toned purples into blue ones, so I adjusted it so it is color accurate.
I'd consider this a neon, obviously it's not like a pink or yellow neon where it is blinding, but it is too bright for me to consider just a bright color. I love this purple. I've always wanted a neon purple, but they're harder to come by. I've seen a few from Color Club, but none in this shade. The formula with this was great. That is saying a lot for a neon polish. I love the bottle shape even though it's a bit different. Thumbs up from me!