Color: There are a lot of bright blues out there, but they all have their slight differences. The question out there is how does this compare to the Nails Inc. Baker Street/Sinful Colors Endless Blue variety? Cabana Boy is lighter and not as saturated (see below).
L-R: Julie G Cabana Boy & Sinful Colors Endless Blue
Formula: The formula on this was good. This applied evenly and smoothly.
Price: I paid $3.99 for this on the Jesse's Girl website. You can also find this in Rite Aid stores if you are one of those lucky people who I am jealous of who have Rite Aids in your state!
Overall: I like this blue. I'm sucker for bright blues as you all know though. I will say in all honesty I gravitate to the the super bright and saturated cobalt blues, and this is a touch lighter than that. There is absolutely nothing wrong with Cabana Boy though, and I like the lighter touch.
My Rating: 4.5 out of 5 Paint Splatters