I want to thank Amy over at Gotham Polish for this Talk it Out Tuesday topic!
What are your thoughts on blog sales? Do think there are some do's and don'ts when it comes to blog sales?
I'm not an expert on blog sales, I've had my share, but I certainly wouldn't call myself a pro at it. I do have some opinions on certain aspects of blog sales.
*These are my personal opinions. This is not a guideline for blog sales. I'm just sharing my thoughts.
PR Samples in blog sales- This is an absolute no no. It's hard for me to believe that people would find it reasonable to do this. If you get a product to review for free, you should not turn around and sell it. Do I even need to explain why? Morals people. If you get a product for review that you don't want anymore swap it or give it to a friend. Do not profit off of it!
Overpriced ETF (easy to find) used polishes- I've seen a few blog sales that are selling polishes you could easily find online or in stores used for the price they originally bought them for or more. I generally sell polishes I've used that are ETF for 40%-50% off of what I originally paid for them. They can sell it for what they want, and some people will buy it, but it just doesn't sit well with me.
HTF (hard to find polishes)- This is where I think there is some wiggle room. I do not have an issue with people marking up used HTF polishes. I do not mean to ridiculous ebay prices I've seen sometimes, but to what they guess is reasonable price for the item at the time. I've researched ebay and asked other nail people what they felt was a reasonable price for an HTF polish before I put it in a sale. For example, if I had used OPI Absolutely Alice I wanted to sell I'd check on ebay and see the average for a bottle is around $21-$23. I personally would start my price off at around $16-$17. If it sat around with no offers for a week I'd lower it to $15 and so on. Sometimes you don't find any information on an HTF polish you have, and you have to use your best judgment. It's important to be fair, but don't sell yourself short or be greedy either..find the middle ground.
Frustrations and icky buyers- When I've had blog sales I've had people ask for extensions for payment or strange requests. I've had children email me saying tings like "I'm 12 I don't have a paypal, can I send you cash?". Errr, no. I think it's a safe bet to deal with Paypal payments only. I've had someone buy a ton of stuff from me then turn around 2 weeks later and re-sell all of my stuff in a blog sale for double what I sold it for. Can they do that? Sure, it's their property now, but it sucks. I get it if it's a few items you didn't like later on and re-sell it, but the whole kit and caboodle of what I sold you?!? I will no longer sell to that person because I know what they'll do with my stuff.
These are the main things I have thoughts on as far as blog sales. I love blog sales. I've found so many great polishes through them. I enjoy having my own as well. As a rule of thumb I always look around other blog sales before I set prices on mine. I want to make sure I'm selling polishes around the same price others sell. I know there are countless other topics that can be discussed as far as blog sales go. Let me know your thoughts in the comments.